I’m a UX Design Strategist with a deep passion for creating meaningful and relevant user experiences. With over 15 years of experience, my career has been a journey of growth and innovation in the field of user experience design.

My decade in London was a transformative period, where I developed my expertise working with world-leading companies like Paddy Power, Betfair, Sky UK, and Comcast as a UX Design Leader. In 2023, I embraced a new adventure, moving back to Italy with my family to begin a freelancing career. This transition allowed me to focus on enhancing user experiences across diverse industries, applying my knowledge in crafting effective UX Design strategies.

As a holistic design thinker, I am dedicated to user-centric and data-driven approaches. My strategy includes fostering a design-thinking culture and implementing intuitive, research-driven methodologies. I excel in managing projects, nurturing team development, and building strong stakeholder relationships. These skills have been instrumental in driving innovation and achieving business objectives.

Beyond my professional life, my world revolves around three passions: my bright and precious daughter, who brings joy and inspiration to my every day; the fascinating realms of psychology and human behaviour, which are integral to my approach to UX design; and my love for the captivating world of picture books, a reflection of my creative and imaginative side.

I am committed to continuous learning and growth, both professionally and personally. My goal is to create experiences that not only meet business needs but also resonate deeply with users, making their interactions seamless and enjoyable.